Are you collecting and sharing testimonials legally?
Share client feedback without landing on the FTC's radar.
Every client win you screenshot, every gushing DM you repost, every "she helped me double my revenue!" on your sales page counts as a testimonial to the FTC. There are rules for how you collect and share them, and Using Testimonials Legally lays them out in plain English.
You need to know this stuff if:
- There are testimonials on your website or sales pages
- You share client wins on social media
- You ask clients for reviews or feedback after working together
- You've ever offered a discount or bonus in exchange for a review
What you'll take away:
- Know what the FTC's Endorsement Guides and Consumer Reviews Rule require for the testimonials you're already using
- Stop guessing what extra wording you should add, with ready-to-adapt disclosure language for the situations that need it
- Run a pre-publish audit on every testimonial before it goes live on your website, sales page, or socials
- Screenshots, reposts, testimonial-collection tools: know which are fine as is and which need a second look
It's a PDF guide that you can read and implement in one sitting (no second cup of coffee required).
Written by Amy Nesheim, a licensed attorney and founder of Artful Contracts, where we've helped over 7,500 business owners learn the legal side of their business.
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